Jose Cuervo is a brand of tequila that was founded in 1795 by Don Jose Antonio de Cuervo. It is the best selling tequila in the world with nearly nearly twice the share of the second-leading brand

Jose Cuervo has always been family-owned and is run today by the Beckmann family of Mexico, direct descendants of Don Jose Antonio de Cuervo. Juan-Domingo "Dobel" Beckmann, son of Don Juan Beckmann, is the sixth-generation leader of the company.